Nothing Teams Up with Royal Challengers Bengaluru for IPL T20 Season 2025: A Bold Move in Tech and Cricket

Nothing Teams Up with Royal Challengers Bengaluru for IPL T20 Season 2025: A Bold Move in Tech and Cricket

In a groundbreaking collaboration, London-based tech innovator Nothing has joined forces with Royal Challengers Bengaluru (RCB) as an Associate Sponsor for the IPL T20 Season 2025. This partnership marks a pivotal moment for Nothing as it accelerates its presence in India, leveraging the massive reach of the Indian Premier League (IPL) to connect with millions of cricket fans and tech enthusiasts. Announced in March 2025, this alliance blends cutting-edge technology with the thrill of cricket, promising an exciting season ahead.

Nothing’s Strategic Expansion in India

Nothing has been making waves in the Indian smartphone market with its sleek designs and innovative products. The brand’s rapid rise—highlighted by a staggering 577% year-over-year growth in 2024, as reported by Counterpoint Research—positions it as a key player in India’s tech landscape. Partnering with Royal Challengers Bengaluru, one of the IPL’s most iconic franchises, is a strategic step to amplify Nothing’s brand visibility and deepen its connection with India’s youth, a demographic passionate about both cricket and technology.

The IPL, a global sporting juggernaut, offers Nothing a golden opportunity to showcase its identity to billions of viewers. With the IPL 2025 season kicking off on March 22, 2025, Nothing’s logo will feature prominently on RCB’s official kit, ensuring it catches the eye of fans during every match.

Nothing’s Branding on RCB’s Kit

As part of this high-profile sponsorship, Nothing’s logo will be displayed on the lead trousers of RCB players—positioned on the left leg for right-handed batsmen and the right leg for left-handed batsmen. This clever placement maximizes exposure, aligning Nothing with RCB’s dynamic on-field presence. Whether it’s a boundary-smashing six or a nail-biting finish, Nothing will be front and center as RCB battles it out in the IPL T20 Season 2025.

The season begins with RCB facing Kolkata Knight Riders (KKR) on March 22, 2025, at Eden Gardens, followed by their first home game against Gujarat Titans on April 2, 2025, at Bengaluru’s M. Chinnaswamy Stadium. These high-stakes matches will serve as the perfect stage for Nothing to shine.

A Partnership Rooted in Shared Values

This collaboration goes beyond sponsorship—it’s a fusion of ambition and innovation. Akis Evangelidis, Co-founder and India President of Nothing, highlighted the synergy, stating, “Cricket unites millions in India with a shared passion, much like Nothing’s mission to build a connected community through bold technology. Partnering with RCB feels like a home run.” Similarly, Rajesh Menon, COO of Royal Challengers Bengaluru, added, “Nothing brings a fresh perspective to innovation, aligning with RCB’s vision to enhance the fan experience.” RCB’s reputation for bold gameplay and a fiercely loyal fan base makes it an ideal match for Nothing, a brand that thrives on challenging conventions. Together, they aim to captivate audiences both on the pitch and in the tech world.

IPL 2025: A Platform for Nothing’s Growth

The Indian Premier League is more than just a cricket tournament—it’s a cultural phenomenon that draws billions of eyeballs worldwide. By aligning with RCB, Nothing taps into this massive audience to boost its brand awareness in India. The timing is impeccable, with the recent launch of the Nothing Phone (3a) Series on March 4, 2025, at MWC. Featuring standout features like triple-camera systems and Snapdragon® processors, Nothing’s latest smartphones are poised to dominate the mid-range market—making IPL 2025 the perfect launchpad.

From the season opener to the playoffs, Nothing’s presence on RCB’s kit will keep the brand top-of-mind for fans and potential customers alike. This partnership underscores Nothing’s ambition to become a household name in India, blending cricket fervor with tech innovation

A Winning Play for Nothing and RCB

The partnership between Nothing and Royal Challengers Bengaluru for the IPL T20 Season 2025 is a masterstroke of strategy and synergy. With Nothing’s explosive 577% growth and RCB’s passionate fan base, this collaboration is set to redefine brand engagement in India. As the IPL season unfolds, expect Nothing to hit the ground running, leveraging cricket’s biggest stage to cement its place in the hearts of Indian consumers.