Vivo is aiming to compete with Apple and Samsung in the premium smartphone market in India

By: Priya Singh

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Updated on: 14-May-2022

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According to Raju Pullan, Senior Vice President, MX Business, Samsung India, the company's growth in March indicates a stronger double-digit increase in the current April-June quarter (Q2). The fact that Samsung is growing in India shows that it has overcome component shortages that have afflicted most of its competitors.

"This growth is impressive given that the entire sector is experiencing supply chain restrictions, and Samsung, by leveraging its vertically integrated supply chain experience and size, could better navigate the shortages," said Neil Shah, Vice President of Counterpoint Research.

Within a month of its sale, the Galaxy S22 series became Samsung's best-selling flagship smartphone in India. "Samsung's smartphone business grew by 9% in value in the first quarter compared to the same period last year," Pullan said.

Vivo is strengthening its attention on the premium part of the market in order to compete with Apple and Samsung in the country. In the previous 12 months, the business, which co-creates its premium phones with Zeiss, claimed to have gained 300 percent in the Rs 30,000 and above price range in the offline channel, and it expects the same development trajectory this year.

Paigam Danish's India director of business strategy said "In the previous 12 months, we have increased 300 percent in the offline channel for the premium sector because we launched the right product at the right time. It gives us hope to keep releasing new things. For premium phones, the online channel has expanded. We've grown a lot, but not as much as we did offline."

The premium market seems promising. We are certain that we will see tremendous growth this year. According to Danish, the premium smartphone market in the country is developing, with users searching for more than simply performance. "When looking for luxury phones to upgrade, consumers prioritise design and camera."

India is still a smartphone upgrading market, with most people looking to upgrade to the next price tier when purchasing a new phone. This is one of the primary reasons for the premium market's continued expansion. According to Counterpoint, Apple remained the top-selling premium brand in the Rs 30,000 and above price range in the first quarter, followed by Samsung and OnePlus. As a result of Apple's success, companies such as Xiaomi, Oppo, and Realme are focusing more on the country's premium market.

"Many brands are introducing multiple goods in this price range. It's a market that will continue to expand," Danish added. According to Counterpoint, Vivo has a 15% market share in the Indian smartphone industry in the first quarter of 2022. "the Omicron wave in the country during the first month of the quarter, which impacted the offline market, focusing more on the mid and premium categories, and growing competitiveness affecting volumes in the mass-market segment," according to the research firm.

According to the Vivo CEO “Affordability and financing options, are also important factors in the premium segment's rise.” "Affordability is making expensive phones more accessible. Cashbacks were previously available, but now EMIs, subscriptions, and a variety of additional incentives are available," he noted.

The X series of premium smartphones is now being expanded by the corporation. It has co-engineered the camera technology with Zeiss once again, like with prior generation X series handsets.

"The Vivo X80 series is part of our overall plan to strengthen it... We conducted research in India and tailored the product to the Indian market," Danish explained.

The Vivo X80 series, the company's flagship device, will also be available in India.

It plans to invest an additional Rs 1,600 crore by 2023 to treble its annual domestic production capacity and establish India as a worldwide export powerhouse.

Samsung Launched S25 Series At Starting Price Of ₹80,999

By: Mohit Kumar

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Updated on: 24-Jan-2025

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The highly anticipated Galaxy S25 series, which comprises the Galaxy S25, Galaxy S25+, and Galaxy S25 Ultra, was just introduced by Samsung. At the Galaxy Unpacked 2025 event, when Samsung displayed the cutting-edge features and technical details of these new smartphones, the series was revealed.

Availability

The Galaxy S25 series will launch on sale in the US on February 7 and is now available for pre-order. Samsung's website will provide special colors of the smartphones, which will come in a variety of color combinations, including Icy Blue, Mint, Navy, and Silver Shadow.

Key Highlights

Galaxy S25

The base model comes with a 6.2 inch Dynamic Amoled 2X screen and it features the Snapdragon 8 Elite processor and 12GB of Ram. This phone has a triple camera setup and with 50MP is the main sensor. It is priced at ₹80,999 for 256GB and ₹92,999 for 512GB.

Galaxy S25+

This model has the same display but slightly larger compared to the base variant, 6.7 inch. Processor and camera setup are the same as the base model but have some enhanced features in it. If we talk about price you will have to pay ₹1,11,999 for 512GB.

Galaxy S25 Ultra

This is the flagship model of Galaxy S25 and it features 6.8-inch of same display and processor. Again you will get the same RAM option of 12GB but it has major improvements in camera. You get a quad rear camera setup with 200MP of the main shooter and it is powered with AI features. It is priced at ₹1,41,999 in India.

Specifications and Features of Samsung Galaxy S25

Display

• Size: 6.2 inches
• Resolution: 2340 x 1080 (FHD+)
• Technology: Dynamic AMOLED 2X
• Refresh Rate: 120 Hz

Processor

• CPU Speed: 4.47GHz, 3.5GHz
• CPU Type: Octa-Core
• Chipset: Qualcomm SM8750-AB Snapdragon 8 Elite (3 nm)

Memory and Storage

• RAM: 12GB
• Storage Options: 128GB, 256GB, 512GB (UFS 4.0)
• No card slot for expandable storage

Camera

• Rear Camera: Triple setup (50 MP wide, 10 MP telephoto with 3x optical zoom, 12 MP ultrawide)
• Front Camera: 12 MP
• Video Recording: UHD 8K (7680 x 4320)@30fps, 4K@30/60fps, 1080p@30/60/240fps

Battery

• Capacity: 4000 mAh
• Charging: 25W wired, 15W wireless, 4.5W reverse wireless

Operating System

Android 15 with One UI 7

Connectivity

5G, 4G LTE, Wi-Fi 802.11 a/b/g/n/ac/ax/be, Bluetooth v5.4, NFC, USB Type-C

Dimensions and Weight

Dimensions: 146.9 x 70.5 x 7.2 mm Weight: 162 grams

Other Features

• IP68 dust/water resistant (up to 1.5m for 30 min)
• Fingerprint sensor (under display, ultrasonic)
• Stereo speakers, no 3.5mm jack
• Sensors: Accelerometer, Barometer, Fingerprint Sensor, Gyro Sensor, Geomagnetic Sensor, Hall Sensor, Light Sensor, Proximity Sensor

Design and Colors

Icy Blue, Navy, Silver Shadow, Mint, Blue Black, Coral Red, Pink Gold

Additional Features

Samsung DeX: Desktop experience support Samsung Wireless DeX: Wireless desktop experience support

Gear Support: Compatible with Galaxy Ring, Galaxy Buds3 Pro, Galaxy Buds2 Pro, Galaxy Buds Pro, Galaxy Buds Live, Galaxy Buds+, Galaxy Buds3, Galaxy Buds2, Galaxy Buds, Galaxy Buds FE, Galaxy Fit3, Galaxy Fit2, Galaxy Fit e, Galaxy Fit, Galaxy Watch FE, Galaxy Watch Ultra, Galaxy Watch7, Galaxy Watch6, Galaxy Watch5, Galaxy Watch4, Galaxy Watch3, Galaxy Watch, Galaxy Watch Active2, Galaxy Watch Active

New Addition: Galaxy S25 Edge

Additionally, Samsung hinted to the Galaxy S25 Edge, a new member of the Galaxy S25 family. With a thin design, a 6.66-inch AMOLED screen, a Snapdragon 8 Elite processor, 12GB of RAM, and a 200MP main camera, this device is slated to make its debut in April 2025. In India, the Galaxy S25 Edge is anticipated to cost between 94,800 and 1,03,426 rupees.

AI Integration

Apple iPhone SE4: What To Expect?

By: Mohit Kumar

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Updated on: 22-Jan-2025

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SE series is one of popular models from Apple and people who loves compact phones that fits in hand are eagerly waiting for this. According to rumors, iPhone SE4 expected to launch in the first quarter of 2025. But before let's see what kind of features and design we will get in iPhone SE4. The iPhone SE4 is expected to be priced under Rs 50,000 in India (around $429 in the US), though a slight increase to $499 is possible.

In terms of design, the iPhone SE4 can pickup same design as the iPhone 14 and it will have a full 6.1 inch of OLED display. There will be slight bezel, no physical home button and for security Apple can integrate Touch ID instead of FACE ID.

Majority of the chances are it will come up with Apple's A18 series bionic chipset that is available in iPhone 16 series. So you can expect a decent performance, expected RAM option of 8GB and storage can range between 128GB to 512GB.

Camera Improvements

The SE4 is expected to feature a 48MP rear camera which is great upgrade from 12MP camera existed in the SE3. Features like Cinematic Mode, Smart HDR, AI photography, and Portrait Mode are likely to be included.

Battery and Charging

It can have 3,279mAh battery with wireless charging support. is rumored. The device is also expected to transition to a USB-C port in compliance with EU regulations.

Other Features

The SE4 might introduce the Action Button, replacing the traditional mute switch. It could also be the first Apple device to debut with the company's in-house 5G modem.

Itel Zeno 10 to Launch in India This January 2025

By: Bhumika

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Updated on: 30-Dec-2024

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Itel is gearing up to expand its budget smartphone lineup with the launch of the Itel Zeno 10 in India this January 2025. Aimed at Gen-Z customers, the phone promises to deliver modern features at an affordable price, starting under ₹6,000. With an emphasis on style and functionality, the Zeno 10 is expected to be a game-changer in the entry-level smartphone market.

Launch and Pricing

The Itel Zeno 10 may be introduced in the Indian market in January 2025, with sales exclusively through Amazon. The teaser poster on the Amazon microsite hints at the starting price, showcasing the tagline "₹5XXX," which confirms the handset will cost less than ₹6,000. While this price point makes it accessible to budget-conscious buyers, higher RAM and storage variants may come at slightly higher costs.

Design and Display

The Zeno 10 features a youthful and stylish design with a square rear camera module housing dual sensors and an LED flash. It comes in black with eye-catching red and white patterns. The phone has a centered waterdrop notch for the front camera, slim bezels, and a thicker chin, giving it a modern look. Volume and power buttons are conveniently placed on the right for easy access.

Performance and Software

The Itel Zeno 10 will run on Android 14, offering a smooth and updated user experience. It includes unique features like a Dynamic Island-like collapsible bar for multitasking. Powered by a 5,000mAh battery, the phone ensures long-lasting usage, making it ideal for streaming, gaming, and everyday tasks.

Key Specification

Conclusion

With its dual rear cameras, modern design, robust battery, and the latest Android 14, the Itel Zeno 10 offers an excellent value proposition for budget smartphone buyers. The affordable pricing under ₹6,000 ensures accessibility to a wide range of customers, particularly Gen-Z users looking for a stylish and feature-rich handset.

As Itel continues to strengthen its presence in the Indian smartphone market, the Zeno 10’s launch could further establish the brand as a go-to choice for budget-conscious buyers. Stay tuned for the official launch details and a closer look at what this promising handset has to offer.

Lava Yuva 2 5G Launched for ₹9,499 with 50MP Camera and Notification Light

By: Bhumika

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Updated on: 27-Dec-2024

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Key Highlights

• Lava Yuva 2 5G launched in India for ₹9,499.
• Features a 50MP main camera, a 5000mAh battery, and a notification light.
• Comes in Marble Black and Marble White color options.

Lava has launched the Lava Yuva 2 5G, their newest low-cost 5G smartphone, in India. This phone, which costs ₹9,499, is unique because it has a notification light built into the back camera module. This light is distinct in its category since it blinks in response to incoming calls and app notifications.

The phone can be bought at physical retail outlets and comes in Marble Black and Marble White color options. For extra convenience, Lava also provides free at-home service and a one-year warranty.

Specifications and Features

Pricing and Availability

The Lava Yuva 2 5G is priced at ₹9,499 and is currently available at retail stores across India. The company has not yet confirmed its online availability. The introductory price makes it an excellent choice for users looking for an affordable 5G phone with standout features.

With its budget-friendly price, unique notification light, and solid performance, the Lava Yuva 2 5G is a promising option for buyers seeking value-for-money smartphones.

Google Partners with Anthropic to Improve Gemini AI, Using Claude

By: Bhumika

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Updated on: 27-Dec-2024

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Key Highlights

• Google is using Anthropic’s Claude AI to compare and refine responses from its own Gemini AI.
• Contractors hired by Google analyze the outputs for quality, focusing on factors like truthfulness and clarity.
• Claude has stricter safety measures, while Gemini offers detailed but less rigid responses to unsafe prompts.

Google’s Collaboration with Anthropic’s Claude

Google is enhancing the functionality of its own AI system, Gemini, by collaborating with Anthropic's Claude AI model. Google has engaged contractors to assess the responses produced by Gemini and Claude. These contractors evaluate both models' responses to the same prompts and offer comments based on important criteria like:

• Truthfulness
• Clarity
• Verbosity

This feedback helps Google identify areas where Gemini needs improvement, ensuring it becomes more accurate and user-friendly.

How the Evaluation Process Works

Contractors follow a structured approach to assess the AI models:

1. They are given responses from Gemini and Claude for the same prompt.
2. Each response is carefully evaluated based on predefined criteria.
3. Contractors have up to 30 minutes to rate each answer.

This process enables Google to refine Gemini’s output quality and identify where it may fall short compared to Claude.

Claude vs Gemini: Key Differences

Unusual Patterns and Speculations

During the evaluations, the contractors observed some odd trends. Gemini's answers occasionally contained analogies such as "I am Claude, created by Anthropic," which raised questions regarding the connection between the two systems. Given that Google finances Anthropic, this initiated discussion about the possible proximity of Gemini and Claude.

Ethical and Competitive Concerns

To make these comparisons easier, Google provides an internal platform that lets contractors compare various AI models side by side. However, utilizing Claude to develop or train other AI systems is forbidden by Anthropic's terms of service. Given that Google is an investor in Anthropic, it is unclear if this restriction applies to Google.

In response, Shira McNamara, a spokesperson for Google DeepMind, clarified that comparing AI models is a standard practice in the industry. She firmly denied any claims that Google used Claude to train Gemini, calling these allegations inaccurate.

Competition in the AI Industry

This partnership shows the intense competition the AI market is becoming. Big companies like Google are improving their AI models by utilizing both external collaborations and internal innovation. However, it also calls into question how businesses strike a balance between cooperation and rivalry while navigating moral boundaries.

As the AI sector develops, collaborations such as these show how businesses are continuously pushing the boundaries of technology while coming under scrutiny for their moral behavior. Google and Anthropic's partnership serves as a reminder of the prospects and difficulties in the competition to create the most cutting-edge AI systems.