What this Logo change means for Nokia?

By: Aman Singh

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Updated on: 28-Feb-2023

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Nokia once was an iconic brand, the brand that controlled almost 40% of the market share at one time, the creator of the iconic 3310. today Nokia has fallen from its high horse Let's take a brief look at what and where went wrong

Nokia entered the smartphone market late, and its initial products in this sector were poorly accepted. Nokia was reluctant to embrace the trend towards smartphones. As this was going on, rivals like Apple and Samsung were quickly gaining market share with their cutting-edge and straightforward cell phones.

“ It is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself.” Charles Darwin

Lack of Innovation: Even when Nokia entered the smartphone industry, it lagged behind its rivals in terms of innovation. Nokia was behind in introducing touchscreens and app shops, which were gaining popularity among consumers.

Partnership with Microsoft: In 2011, Nokia made a partnership with Microsoft to use its Windows Phone operating system. However, the platform struggled to gain traction against Android and iOS, which were already dominant in the market.

Internal Issues: Nokia experienced internal issues and management alterations, which had an impact on its capacity to compete in the quickly developing smartphone industry. The business was known for being bureaucratic and taking its time to make judgements.

Chinese smartphone manufacturers like Xiaomi and Huawei, which provide high-quality products at lower rates, have escalated their competition with Nokia in recent years.

These were a few of the issues that Nokia faced in the early 2010s which caused its downfall

Comeback

Nokia has been reviving its business in recent years by refocusing its approach and diversifying. Here are some strategies Nokia is employing to take back market share:

Partnerships and Acquisitions: Nokia has been expanding its offering of goods and services by forming alliances with other businesses and purchasing firms. For instance, to increase its market share in the telecommunications industry, it bought the French networking company Alcatel-Lucent in 2016.

Emphasis on 5G Technology: Nokia is making significant investments in 5G technology, which is predicted to propel the telecoms sector's expansion. The business is developing new 5G infrastructure and services, including autonomous driving and remote surgery.

Nokia has licenced its brand to several businesses, like HMD Global, which makes devices using the Nokia name. This enables Nokia to make money without incurring the risk and expense of manufacturing its own devices.

Significance of Logo Change

Modernization: Nokia's efforts to update its brand and entice a younger, tech-savvy audience may be reflected in the logo modifications, according to one view. The most recent logo update, which has a cleaner, more modern design, might be interpreted as an effort to keep the company current in the rapidly evolving world of technology.

Brand Evolution: Another interpretation is that the modifications to the Nokia logo over time are a reflection of the brand's development. The company's logo has been modified to reflect the move in focus from mobile phones to other areas of technology, such as networking and digital health.

The Head of Nokia's telecom equipment division, Pekka Lundmark, presented a three-phase plan: reset, accelerate, and scale. Nokia is altering its logo for the first time in 60 years to signify the change in strategy now that the first phase of the plan is complete.

OnePlus 13R Launching in India Soon: Features, Date, and Expectations

By: Bhumika

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Updated on: 18-Dec-2024

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Key Highlights

• Launch Date: January 7, 2025, alongside OnePlus 13 and OnePlus Buds Pro 3.
• Battery: Upgraded to a 6,000mAh capacity.
• Build: Slim 8mm design with Gorilla Glass 7i and aluminum frame.
• Expected Price: Likely under ₹45,000.

On January 7, 2025, the OnePlus 13 smartphone, the OnePlus Buds Pro 3 headphones, and the eagerly awaited OnePlus 13R will all make their formal debut in India. The OnePlus R series is renowned for striking a balance between high-end features and affordability to provide flagship-level performance without going over budget.

Features and Design

According to OnePlus, the 13R will have a 6,000mAh battery, which is a major improvement over the OnePlus 12R. The phone will include an aluminum frame for a high-end feel, Gorilla Glass 7i protection on both sides for improved scratch resistance, and a thin 8mm design.

For detailed images, the handset will have a triple rear camera system. OnePlus also claims better image quality for items that move quickly.

Performance and Display

The OnePlus 13R is anticipated to operate on the Snapdragon 8 Gen 3 SoC, continuing the custom of utilizing a flagship chip from the previous year, even if the official specifications for the chipset have not yet been announced. A 6.78-inch 1.5K LTPO display with sharp colors and fluid operation may also be included.

Specification Table

Price and Availability

Like the previous model, the OnePlus 12R, which debuted at ₹39,999, the OnePlus 13R is anticipated to continue its low price point, most likely starting below ₹45,000. It's also anticipated that OnePlus will stick to its customer-friendly practice of packing a fast charger in the retail package as well.

Conclusion

Numerous high-end features, including a large battery, flagship-level performance, and a stylish appearance, are included in the OnePlus 13R. It promises to be a unique choice in the mid-range market because of its affordable price.

Realme 14x 5G Launched in India: Durable, Powerful, and Affordable

By: Bhumika

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Updated on: 18-Dec-2024

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Key Highlights

• Price: Starts at ₹14,999 for 6GB + 128GB.
• Battery: 6,000 mAh with 45W fast charging.
• Durability: IP69, IP68, and MIL-STD 810H certifications.
• Performance: Powered by MediaTek Dimensity 6300 chipset.
• Display: 6.67-inch HD+ screen with 120Hz refresh rate.
• Camera: 50MP dual rear camera and 8MP front camera.
• Colors: Available in Crystal Black, Golden Glow, and Jewel Red.

Realme has launched its latest smartphone, Realme 14x 5G, in India. This phone combines durability with advanced features, making it a great choice for all users.

Key Features and Pricing

The Realme 14x 5G comes with a starting price of ₹14,999 for the 6GB + 128GB variant, while the 8GB + 128GB option is priced at ₹15,999. Customers can buy the phone online through Flipkart, Realme’s website, and offline stores. Buyers can also enjoy launch offers like discounts of up to ₹1,000 and extended warranty options.

Specifications Table

Durability and Design

The Realme 14x 5G stands out for its IP69 rating, which makes it resistant to high-pressure water sprays. It also has IP68 certification for water immersion and MIL-STD 810H military-grade shock resistance, ensuring durability in tough conditions.

Performance and Display

The phone is powered by the MediaTek Dimensity 6300 processor, delivering smooth performance. It features a 6.67-inch HD+ IPS LCD screen with a 120Hz refresh rate and up to 625 nits of brightness, making it ideal for watching videos and gaming.

Camera and Battery

The dual rear camera setup includes a 50MP primary sensor, while the front houses an 8MP camera for selfies. The phone's 6,000mAh battery and support for 45W fast charging ensure long usage with quick recharges.

Connectivity and Security

The phone includes 5G, dual 4G VoLTE, Bluetooth 5.3, and USB Type-C connectivity. It also features a side-mounted fingerprint scanner for secure access.

The Realme 14x 5G offers a perfect blend of performance, durability, and affordability. With advanced features and a rugged design, it's a great choice for users looking for a reliable smartphone at a budget-friendly price.

Realme 14x 5G Launching on December 18, 2024

By: Bhumika

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Updated on: 17-Dec-2024

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Realme is set to launch its highly anticipated Realme 14x 5G smartphone on December 18, 2024. This budget-friendly device is packed with impressive features, including a large 6,000mAh battery, 45W fast charging, and an IP69 rating for dust and water resistance. With a price expected to be around ₹14,999, the Realme 14x 5G is planning to offer great value to consumers seeking an affordable 5G phone.

Key Features of the Realme 14x 5G

Design and Durability:

The Realme 14x 5G has been designed to combine style and durability. It will be available in three attractive colors: Black, Gold, and Red. One of the key highlights is its IP69 rating, making it the first phone under ₹14,999 in India to offer such a high level of protection against water and dust. This makes the 14x 5G a reliable option for users who need a tough, everyday phone.

Display and Performance:

The smartphone boasts a 6.67-inch HD+ IPS LCD that offers an immersive viewing experience, perfect for streaming, gaming, and browsing. It is powered by the MediaTek Dimensity 6300 processor, offering smooth performance. The device will be available in different configurations: 6GB + 128GB, 8GB + 128GB, and 8GB + 256GB, catering to various storage needs. Additionally, there will be up to 10GB of virtual RAM, ensuring seamless multitasking.

Camera and Battery:

For photography, the Realme 14x 5G will feature a dual-camera setup with a 50MP primary sensor at the back. The battery life is another standout feature with a 6,000mAh battery that supports 45W fast charging, allowing the phone to charge from 0 to 50% in just 38 minutes. The large battery capacity and fast-charging support ensure users can stay connected and powered up for longer periods.

Software and Launch Details:

The device runs on Realme UI 5.0 based on Android 14, ensuring the latest software features and updates. It will be available for purchase on Flipkart and Realme India's official e-store. The expected price is to be around ₹14,999, making it one of the most affordable 5G smartphones in its category.

The Realme 14x 5G promises to be a game-changer in the budget smartphone market. With its flagship-like durability, powerful battery, and fast charging, this phone offers exceptional value for money. If you are looking for a budget-friendly 5G device that offers great performance and durability, the Realme 14x 5G should be on your radar.

Google Launches Android XR OS for Mixed Reality Devices and Smart Glasses

By: Bhumika

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Updated on: 13-Dec-2024

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Key Highlights:

• Google unveils Android XR, a new operating system for mixed reality headsets and smart glasses.
• Android XR integrates AI, AR, and VR features, rivaling Apple's visionOS.
• Samsung to launch the first Android XR device, codenamed Project Moohan, in 2025.

Google Introduces Android XR OS for the Future of Mixed Reality

Google has announced Android XR, a dedicated operating system designed to power mixed reality (XR) headsets and smart glasses. Developed in collaboration with Qualcomm and Samsung, this new platform brings a blend of augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) to enhance user experiences.

This move positions Google in direct competition with Apple’s visionOS, which powers the Apple Vision Pro headset, launched in 2023. Android XR aims to deliver immersive experiences while supporting a range of applications and features.

First Android XR Developer Preview Released

Google has rolled out the developer preview of Android XR, inviting developers to create apps and games for the upcoming devices. The preview includes support for popular development tools like Android Studio, ARCore, OpenXR, and Unity, enabling smooth integration with existing workflows.

One standout feature is the integration of Google’s Gemini AI assistant, which allows users to interact with virtual environments using natural language. For example, users can ask questions about objects in view, get navigation assistance, or perform searches with gestures using the Circle to Search feature.

Additionally, Google's apps like YouTube, Google Photos, and Google TV are being redesigned to work seamlessly on larger virtual displays, providing an immersive entertainment experience similar to Apple’s approach with the Vision Pro.

Android XR Features in Action

Google Maps will support Immersive View, offering a new way to navigate with detailed directions on a virtual screen. Users can also browse the web on a massive display using Google Chrome, navigating with intuitive gestures.

Prototype previews of Android XR smart glasses show futuristic features like:

• Pop-up notifications for messages.
• Turn-by-turn navigation directions with a compact circular map.
• Automatic text translation and virtual tutorials using AR technology.

Samsung to Lead the Way with Android XR in 2025

The first device to run Android XR codenamed Project Moohan will be launched by Samsung in 2025. The XR headset is expected to compete directly with the Apple Vision Pro, offering cutting-edge features at a competitive price point.

Google also confirmed that it has begun testing prototype smart glasses equipped with Android XR, which aim to deliver advanced capabilities in a lightweight form factor.

Summary

With Android XR, Google is shaping the future of extended reality, combining AI and immersive technologies for smarter devices. Whether it’s for productivity, entertainment, or navigation, Android XR promises to unlock a new dimension of possibilities.

Redmi Note 14 5G Series, Buds 6, and Outdoor Speaker Go on Sale in India

By: Bhumika

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Updated on: 13-Dec-2024

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Key Highlights:

• Redmi Note 14 5G Series starts at ₹17,999, featuring powerful processors and large batteries.
• Redmi Buds 6 earbuds offer active noise cancellation and up to 42 hours of battery life.
• Xiaomi Sound Outdoor Speaker boasts water resistance and 12 hours of playback.
• All products are available online and in stores with special launch discounts.

Xiaomi has officially launched the Redmi Note 14 5G Series, Redmi Buds 6, and Xiaomi Sound Outdoor Speaker in India. These devices, packed with premium features, are now available for purchase across major platforms including, Flipkart, Amazon, and retail outlets.

Pricing and Availability

Product Features

Redmi Note 14 5G Series

• Redmi Note 14 Pro+ 5G: Powered by Snapdragon 7s Gen 3, it features a 6.67-inch AMOLED display, 6200mAh battery with 90W charging, and IP68 water resistance.
• Redmi Note 14 Pro 5G: Includes a MediaTek Dimensity 7300 processor, a 50MP Sony LYT-600 camera, and a dual-tone vegan leather design.
• Redmi Note 14 5G: Runs on MediaTek Dimensity 7025 and offers 45W fast charging with a 5110mAh battery.

Redmi Buds 6

• Active Noise Cancellation (ANC) up to 49dB.
• Total battery life of up to 42 hours with the case.
• Available in Ivy Green, Spectre Black, and Titan White finishes.

Xiaomi Sound Outdoor Speaker

• IP67 water resistance and Bluetooth 5.4 connectivity.
• 30W audio output with up to 12 hours of playback.

Launch Offers and Availability

Customers can avail of special launch discounts, including ₹1,000 off on ICICI Bank cards and exchange bonuses. The products are available on Flipkart, Amazon, and Xiaomi retail stores.

Summary

Xiaomi's latest range caters to diverse needs, combining powerful smartphones, innovative earbuds, and durable speakers. Don’t miss the launch offers available till December 19!