What this Logo change means for Nokia?

By: Aman Singh

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Updated on: 28-Feb-2023

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Nokia once was an iconic brand, the brand that controlled almost 40% of the market share at one time, the creator of the iconic 3310. today Nokia has fallen from its high horse Let's take a brief look at what and where went wrong

Nokia entered the smartphone market late, and its initial products in this sector were poorly accepted. Nokia was reluctant to embrace the trend towards smartphones. As this was going on, rivals like Apple and Samsung were quickly gaining market share with their cutting-edge and straightforward cell phones.

“ It is not the most intellectual of the species that survives; it is not the strongest that survives; but the species that survives is the one that is able best to adapt and adjust to the changing environment in which it finds itself.” Charles Darwin

Lack of Innovation: Even when Nokia entered the smartphone industry, it lagged behind its rivals in terms of innovation. Nokia was behind in introducing touchscreens and app shops, which were gaining popularity among consumers.

Partnership with Microsoft: In 2011, Nokia made a partnership with Microsoft to use its Windows Phone operating system. However, the platform struggled to gain traction against Android and iOS, which were already dominant in the market.

Internal Issues: Nokia experienced internal issues and management alterations, which had an impact on its capacity to compete in the quickly developing smartphone industry. The business was known for being bureaucratic and taking its time to make judgements.

Chinese smartphone manufacturers like Xiaomi and Huawei, which provide high-quality products at lower rates, have escalated their competition with Nokia in recent years.

These were a few of the issues that Nokia faced in the early 2010s which caused its downfall

Comeback

Nokia has been reviving its business in recent years by refocusing its approach and diversifying. Here are some strategies Nokia is employing to take back market share:

Partnerships and Acquisitions: Nokia has been expanding its offering of goods and services by forming alliances with other businesses and purchasing firms. For instance, to increase its market share in the telecommunications industry, it bought the French networking company Alcatel-Lucent in 2016.

Emphasis on 5G Technology: Nokia is making significant investments in 5G technology, which is predicted to propel the telecoms sector's expansion. The business is developing new 5G infrastructure and services, including autonomous driving and remote surgery.

Nokia has licenced its brand to several businesses, like HMD Global, which makes devices using the Nokia name. This enables Nokia to make money without incurring the risk and expense of manufacturing its own devices.

Significance of Logo Change

Modernization: Nokia's efforts to update its brand and entice a younger, tech-savvy audience may be reflected in the logo modifications, according to one view. The most recent logo update, which has a cleaner, more modern design, might be interpreted as an effort to keep the company current in the rapidly evolving world of technology.

Brand Evolution: Another interpretation is that the modifications to the Nokia logo over time are a reflection of the brand's development. The company's logo has been modified to reflect the move in focus from mobile phones to other areas of technology, such as networking and digital health.

The Head of Nokia's telecom equipment division, Pekka Lundmark, presented a three-phase plan: reset, accelerate, and scale. Nokia is altering its logo for the first time in 60 years to signify the change in strategy now that the first phase of the plan is complete.

Motorola Edge 50 Fusion Gets Holi Discount, Available in Under Rs 21,000

By: Suraj

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Updated on: 10-Mar-2025

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In the last couple of years, Motorola has become a prominent player in the Indian smartphone market. The brand has introduced several prominent mobile phones in India, covering budget-friendly options to mid-range and flagship models.

One such model is the Motorola Edge 50 Fusion 5G, which is currently available at a heavy discount on leading ecommerce platforms in India, including Amazon. Motorola Edge 50 Fusion 5G is a premium smartphone model at an affordable price. If you want to buy a brand new 5G smartphone that remains relevant for four to five years, Moto Fusion 5G can be the option to consider. It comes with high-speed RAM, a larger battery pack, ample storage onboard, and a 50-megapixel primary camera sensor.

Motorola Edge 50 Fusion 5G Discount Offer

Currently listed for Rs 37,999 on Amazon, the Motorola Edge 50 Fusion 5G smartphone for the Hot Pink color option and 12GB + 256GB configuration is available at Rs 23,389, offering up to 38% discount. Along with flat discount offers, bank credit card benefits can help you save even more.

You can save an additional Rs 1,000 on select bank cards and up to Rs 704 in cash back. The entry-level models of Motorola Edge 50 Fusion 5G (8GB+128GB) are available at Rs 20,549, while the same variant in the Hot Pink color option is available at Rs 20,943. Additionally, an exchange offer that gives up to Rs 4,530 of exchange benefit.

Motorola Edge 50 Fusion 5G Features

Motorola Edge 50 smartphone has an IP68 rating, ensuring the device remains protected against dust and water. It boasts a 6.7-inch P-OLED display with a 120Hz refresh rate and is protected by Corning Gorilla Glass 5. The Edge 50 Fusion smartphone runs on Android 14 and has a future upgrade option. The device houses up to 12 GB of RAM and 512GB of onboard storage.

A dual-camera setup on the rear panel features a 50-megapixel primary and 13-megapixel secondary sensor, along with a 32-megapixel front-facing selfie shooter. The smartphone has a powerful 5000mAh battery that supports up to 68W fast charging.

Realme P3 Ultra 5G Smartphone to Launch Soon in India; Design & Specs

By: Suraj

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Updated on: 08-Mar-2025

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Realme India has announced its plans to launch its Ultra 5G mobile in the P3 series in India. The launch is expected soon and anticipated to join the Realme P3 lineup that includes Realme P3 Pro 5G and Realme P3x 5G phones. While the launch details of the upcoming Realme mobile are yet to be confirmed, the company has teased the design of the upcoming Ultra 5G through a promotional image.

Realme P3 Ultra 5G Design

A recently shared promotional image on the internet showcased the right side profile of P3 Ultra 5G. The device features a dual-camera setup on its back panel, showcasing two distinct circular modules. It also gets a striking orange-colored power button below the volume rockers. This similar power button design was spotted in Realme Neo 7x. The Realme P3 will likely receive a premium glass back panel with a grey color variant.

Realme P3 Ultra 5G Expected Specifications

Based on a recent Geekbench listing, a new Realme device with model number RMX5030 was spotted, and it is believed to be the upcoming Realme P3 Ultra 5G phone. Based on the speculations, the smartphone will likely get MediaTek Dimensity 8300 or Dimensity 8350 SoC coupled with Mali G615 MC6 GPU. The handset is also anticipated to feature up to 12GB LPDDR5X RAM and 256GB onboard storage.

This upcoming Realme 5G mobile will ship with Android 15-based Realme UI 6.0. In addition, the device is anticipated to feature a 6.7-inch AMOLED display with a refresh rate of 120Hz. There are also rumors of a dual camera arrangement on the back, which includes a 50-megapixel main sensor, while the front is expected to house a 12-megapixel selfie camera. The device will also get a larger 6,000mAh battery pack with 80W wired charging.

Acer Smartphone Launch in India Confirmed, Making Debut on March 25

By: Suraj

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Updated on: 07-Mar-2025

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Acer is set to unveil its latest smartphones in India by the end of this month. However, the brand hasn't announced the exact models to launch in India, but the launch date is confirmed. A live Amazon microsite reveals that the upcoming Acer smartphones in India will be available for purchase via the e-commerce platform. Last year, Indkal Technologies announced the launch of Acer Acer-branded smartphones in India. The upcoming Acer phone price is expected to range from Rs 15,000 to Rs 50,000.

New Acer Smartphone Launch in India

An Amazon microsite confirmed that the new smartphones will be launched in India on March 25. The little indication of "smartphones" tells that the brand is gearing up to launch multiple mobiles to cater to the diverse needs of smartphone users. The new Acer phones will be sold through Amazon's ecommerce platform and mobile application. However, more details are to be revealed which models will be offered in the Indian market.

At the start of the year, Acerone Liquid S162E4 and Acerone Liquid S272E4 phones were noticed on the Acerpure website. These phones could be the ones to gain attention on the official launch this month. The handset will feature a rectangular rear camera setup and Acerpure branding on the back panel.

According to the official listing, Acerone Liquid S162E4 would boast a 6.5-inch HD+ LCD screen with Corning Gorilla Glass 5 protection, while the Liquid S272E4 would have a bigger 6.7-inch display. The entry-level S162E4 model is expected to have MediaTek Helio P35 SoC, while the higher-spec variant can get a customized version of this chipset.

These upcoming smartphones from the Acer brand will ship with Android 14 and have up to 4GB RAM and 64GB of onboard storage. Acerone Liquid S162E4 and S272E4 smartphones would also support up to 512GB and 256GB of storage expansion. These devices would get a 5000mAh battery and support dual 4G SIM, Wi-Fi, and GPS connectivity.

The Aceroe Liquid S162E4 mobile features a 16-megapixel primary rear sensor along with a 0.08-megapixel secondary sensor, while there could be a 20-megapixel main sensor and 0.3-megapixel secondary sensor in Liquid S272E4. Both handsets from Acer are likely to get a 5-megapixel selfie shooter at the front.

Tecno Megabook S14 Unveiled at MWC 2025, Featuring Snapdragon X Elite & 14-inch 2.8 OLED Display

By: Suraj

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Updated on: 06-Mar-2025

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Tecno Megabook S14 was unveiled on Wednesday at MWC 2025 in Barcelona, becoming Techno’s first laptop with an OLED display. The new Tecno laptop has a 12-core Snapdragon X Elite chip with up to 32GB RAM and 2TB SSD storage.

Moreover, Tecno has claimed its Megabook S14 to be the largest 14-inch laptop with an OLED display. There is also an x86 variant that comes with Intel Core Ultra chips, and this option is compatible with Techno’s latest external graphics dock.

The company has yet to reveal the retail price of the Tecno Megabook S14. Also, there is no confirmed news if Tecno will launch its all-new Megabook S14 in India.

Tecno Megabook S14 Specifications

Tecno Megabook has a 14-inch 2.8K (2800 x 1600 pixels) OLED display with a 91% screen-to-body ratio, 120Hz refresh rate, and up to 440 units of peak brightness. The Megabook S14 laptop weighs around 898 grams, making it the world’s lightest 14-inch OLED laptop.

The newly launched laptop from Tecno has a Windows 11 operating system and is configured with a 12-core Snapdragon X Elite chip (having 45 TOPS AI performance) with optional Intel Core Ultra 7 processors. The laptop has up to 32GB LPDDR5 RAM and 2TB SSD storage for unbeatable user experience. The Intel processor variant supports an external graphics dock that features Nvidia GPU.

Tecno has provided a 2-megapixel camera in its Megabook 14 and two stereo speakers with DTS:X Ultra. There is Wi-Fi 6E and Bluetooth 5.4 for connectivity, while the laptop has backlit keywords and a fingerprint scanner on the power button.

Tecno Megabook S14 also has Ella AI assist, which is exclusively developed by Tecno and capable of assisting users with AI PPT generation, AI drawing service, and AI meeting assist. The laptop also has Tecno PC Manager that helps users optimize settings on the laptop. The laptop brand has offered a 50Wh battery pack that can be charged using a 65W power adapter and can deliver up to 16 hours of battery life on a single charge.

Vivo T4x 5G With MediaTek Dimensity 7300 SoC Launched in India, Know Price & Features

By: Suraj

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Updated on: 05-Mar-2025

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On Wednesday, Vivo India launched its all-new Vivo T4x 5G smartphone in India. The mobile is powered by a MediaTek Dimensity 7300 chipset with up to 8GB RAM and 256GB storage. The T4x smartphone is also equipped with a 6,500mAh battery pack, claimed to be the largest in the segment. The handset offers military-grade durability and IP64 certification against dust and water. The phone is launched as the successor of Vivo T3x 5G and boasts a 50-megapixel dual rear camera setup.

Vivo T4x 5G Price in India

Vivo T4x 5G smartphone has a starting price of Rs 13,999 for the 6GB + 128GB variant, while the 8GB + 128GB and 8GB + 256GB models are available at Rs 14,999 and Rs 16,999. The handset is offered in two color options: Marine Blue and Pronto Purple.

Vivo T4x 5G Smartphone Availability

Vivo T4x smartphone will go on sale on March 12, and the buyers will be able to purchase the smartphone through Flipkart, the Realme India e-store, and select offline retail outlets. On the first day of the sale, the buyers will get a 1,000 discount on select bank cards and exciting offers.

Vivo T4x 5G Specifications

The all-new T4x 5G smartphone has a 6.72-inch FHD+ LCD screen with a 120Hz refresh rate and 1050 nits of peak brightness and TÜV Rheinland Eye Protection certification. The phone is powered by MediaTek Dimensity 7300 SoC, which comes mated with up to 8GB LPDDR4X RAM and 256GB UFS 3.1 storage. The Vivo T4x 5G runs on Android 15-based FuntouchOS 15.

On the rear panel of the mobile, there is a 50-megapixel primary rear sensor and a 2-megapixel secondary sensor, along with an LED flash and a squircle Dynamic Light unit. The front side boasts an 8-megapixel sensor for selfies and video calls. Vivo has also equipped this device with dual stereo speakers, MIL-STD-810H military-grade durability certification, and an IP64 rating against dust and water.

Vivo 4x 5G phone features a 6500mAh battery with 44W fast charging. The connectivity options in the new 4x 5G mobile include 5G, 4G VoLTE, WiFi 6, Bluetooth 5.4, GPS, USB Type-C, and GLONASS. Vivo 4x 5G smartphone in the Pronto Purple option weighs around 204g, while the Marine Blue option weighs around 208g. Both options boast the same dimensions of 165.7x76.3x8.09 (LxWxH).